In the past, our grandparents’ main goal was simple—to put food on the table and provide basic needs like shelter and clothing for their families. Many of our parents were able to build on that, raising us in safe and loving environments where we had everything we needed to live comfortably.

Because of this, many in our generation did not grow up having to struggle for survival. Yet, instead of feeling fulfilled, we often feel lost. Surrounded by constant noise and unrealistic expectations from social media, it becomes difficult to understand what true happiness and success really mean.

Why is it that a generation with the greatest potential to achieve self-actualization—the ability to become the most that one can be—is also experiencing some of the highest levels of depression, low self-esteem, and disconnection? 

We believe the answer lies in the world we live in today—one where judgment is immediate and constant. In such an environment, many young people become hesitant to step outside of their comfort zones, afraid to fail, to make mistakes, and ultimately to gain the wisdom that comes from real-life experience. As a result, it becomes more difficult to form a true sense of identity and values beyond the structures of school or the expectations of family.